Brand Creation
I support brand creation for Hokena Swim, Gingy’s Ginger Beer, and Reset OC by developing visual identity, storytelling, and marketing strategy across each brand. My work includes shaping brand voice, designing social media content, building community engagement tactics, and guiding the overall look and feel of each project. I focus on creating brands that feel authentic, memorable, and aligned with their target audiences, while delivering clear marketing impact.
01
Hokena Swim
I lead brand creation for Hokena Swim by managing everything from creative direction to production. I coordinate and run photoshoots, capture and edit photo and video content, plan community events, and oversee the visual and storytelling elements that shape the brand. My role spans strategy, content, and execution to ensure the brand grows with authenticity and impact.
02
Gingy's Ginger Beer
As a co-founder, I drive Gingy’s creative and marketing direction. I work across branding, content production, product development, pitch decks, and audience research, while helping plan our long-term strategy. I am deeply involved in building the brand’s voice, visuals, and community presence as we prepare to bring Gingy’s to market.
03
Reset O.C
With Reset O.C., I contribute to brand creation by leading visual storytelling across photography and content direction. I document their portable saunas and cold plunges at wellness festivals and community events, helping craft a consistent brand identity that highlights their mission and elevates their marketing efforts.