Pillars and Projects 

Sports have a way of bringing people together, and that’s what I love most. Through San Diego Wave FC and USD Athletics, I’ve learned how powerful it is to create moments that make fans feel connected and included. I’m driven by the energy, the community, and the feeling that everyone is part of something bigger.

Brand creation is where marketing, storytelling, and strategy come together. Through projects like Gingy’s Ginger Beer, Hokena Swim, and my freelance work, I have learned how to build brands that are both emotionally engaging and strategically grounded. I focus on understanding an audience, shaping a clear identity, and developing visuals and messaging that communicate purpose. My goal is to create brands that feel genuine, memorable, and aligned with the communities they aim to serve.

My work in creative media is rooted in storytelling and genuine connection. Whether I am filming, editing, or photographing, I focus on capturing moments that feel honest and full of emotion. I love bringing ideas to life through thoughtful visuals that reflect both the energy of the moment and the people within it. For me, creative work is not just about aesthetics. It is about communicating something real.