Ava Cumello
Phone:
203-682-5747
Email:
University of San Diego
Graduating May 2026
BA in Communication, Visual Arts Minor
A Bit About Me
I help brands build identity, create content, and uncover what makes them authentically distinct through strong visual storytelling.
With a background in communication and visual arts, my work sits at the intersection of storytelling, sport, and design. I’ve worked in fast-paced environments like San Diego Wave FC, contributing to fan engagement and live event experiences, and with Hokena Swim, shaping brand storytelling and visual content. I’ve also developed a full brand identity for Sweet Wheels Ice Cream, including logo design and visual direction.
I run my own creative practice producing photography, video, and brand identities rooted in real moments and strong visual direction, and co-founded Gingy’s, where I’ve helped build a brand from the ground up.
From logo design to content creation, I help brands show up with clarity, personality, and purpose, creating visuals and experiences people actually connect with.
Recent Work Experience
San Diego Wave FC – Fan and Community Engagement
January 2023 – Present
Hokena Swim – Creative Marketing
June 2024 – January 2026
University of San Diego – Research Assistant to Dr. Nik Usher
May 2024 – August 2024
- Contribute to game day operations, fan engagement, and sponsor activations for San Diego Wave FC in the NWSL, supporting high energy in stadium experiences for thousands of fans. Partner with community and marketing teams to deliver interactive moments, enhance brand partnerships, and strengthen fan connection and loyalty.
- Led creative marketing, visual content creation, and brand storytelling for a swimwear brand, producing photo and video campaigns that defined the brand’s aesthetic and strengthened its identity. Directed shoots, shaped content strategy, and contributed to overall brand direction, driving growth and audience engagement across digital platforms.
- Conducted research on nonprofit journalism, focusing on how organizations communicate impact and build public value. Co authored a Top Paper recognized at the Western States Communication Association. This experience reinforced my understanding that impact is only realized when it is effectively communicated, informing my approach to storytelling and brand work.
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